Digital Growth & Brand Performance Specialist

The Health Food Factory (THFF) and The Health Food Emporium (THFE) are growing wellness brands in South Africa, manufacturing, retailing and distributing health and bulk wellness products. We are looking for a Digital Growth & Brand Performance Specialist to join our growing team and help drive measurable online growth.

Key Responsibilities
Drive e-commerce revenue growth and improve conversion rates, AOV and repeat purchases.
Monitor website, campaign, email and digital marketing performance.
Support and optimise Meta and Google advertising campaigns.
Create engaging social media and digital content.
Develop compelling product and landing-page copy.
Manage brand ambassador and influencer relationships.
Track campaign performance and influencer ROI.
Analyse customer and campaign data to improve targeting and messaging.
Coordinate digital campaigns with in-store promotions.
Maintain a consistent brand and customer experience across online and physical channels.
Requirements
2–5 years' experience in digital marketing.
Experience in e-commerce or D2C marketing is preferred.
Strong understanding of social media and digital marketing tools.
Experience with Meta Ads Manager and marketing analytics platforms.
Strong analytical and commercial mindset.
Creative, proactive and results-driven.
Comfortable creating content and appearing on camera.
Highly organised with a willingness to test, learn and improve.
Why Join Us?
Join a growing South African wellness brand.
Work closely with leadership and contribute to strategic decisions.
Opportunity to drive measurable digital growth and business impact.
Dynamic environment that values initiative, innovation and accountability.